For the A-B Services brand design project, we began by crafting a sleek and professional visual identity that captures the expertise and energy of a modern accountancy firm.

Navy royal blue was chosen as the primary background color, evoking reliability and trustworthiness, while bright pink accents added a pop of personality. The logo, featuring the initials "A-B-S" in silver-white, cleverly integrates the concepts of accounting and bookkeeping services into a single, unified mark.

This minimal yet impactful design extended across branded items like business cards and letterheads, bringing a touch of elegance to client interactions and company communications.