Voodink Pickleball
Brand Identity | Logo Design | Brand Guidelines | Product Design | Apparel Design | Social Media | Events
Voodink - Paddle Design.
Performance Pickleball Paddle Design
These pickleball paddles were designed from the ground up, balancing performance requirements with strong visual identity.
From shape, surface materials, and specifications through to graphics, colour, and finish, each design considers how the paddle plays as much as how it looks.
Developed as part of the VooDink lineup, the work reflects a focus on real on-court testing, clear design intent, and building products that feel distinctive without compromising performance.
Voodink - Paddle Design.
Performance Pickleball Paddle Design
These pickleball paddles were designed from the ground up, balancing performance requirements with strong visual identity.
From shape, surface materials, and specifications through to graphics, colour, and finish, each design considers how the paddle plays as much as how it looks.
Developed as part of the VooDink lineup, the work reflects a focus on real on-court testing, clear design intent, and building products that feel distinctive without compromising performance.
Voodink - Social Media.
Check their Insta out here:
Social Media Management & Creative Direction
Alongside the brand and product design, I support VooDink with ongoing social media content and management. Working on a monthly basis, I help the team share regular updates on the brand’s progress, product development, and on-court activity.
This includes planning and maintaining a social content calendar, creating and editing short-form video content, and designing ad creative to support launches and campaigns.
The focus is on keeping the brand visible, consistent, and engaging as it grows, while staying flexible enough to react to what’s happening in real time.
Voodink - Brand Identity.
A cohesive brand across multiple platforms
The VooDink brand was designed to work seamlessly across multiple platforms and products. From social media content and digital assets to paddle designs, apparel such as t-shirts and hoodies, and carry bags, every element shares a consistent visual language that feels connected wherever it shows up.
At the centre of that system is the VooDink logo — a skull combined with a paddle outline to root the brand firmly in the sport, alongside a swish element that adds movement and energy.
The use of lime green brings a sense of vibrancy and edge, reflecting the voodoo-inspired attitude and high-energy feel of the brand. Together, these elements create an identity that is bold, expressive, and flexible enough to live across both performance gear and lifestyle products.
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