Good Peel.

Brand Identity | Logo Design | Loyalty Card Design | Product Design | Logo Animation | Illustrations | 2023

Good Peel Brand Identity.

A Heartfelt Brand Bursting with Vibrant Colors.

Good Peel, a smoothie brand launched in 2023, set out to bring vibrant, heart-healthy products to the market with a unique, memorable identity.

We collaborated with Good Peel to develop an eye-catching brand that would immediately connect with viewers. Using a mix of bright, fruity colors—think reds, purples, and pinks—we created a palette that captures the essence of fresh, wholesome ingredients. The logo, a heart shape cleverly formed from an apple peel, is simple yet impactful, symbolising both the brand’s product and its commitment to promoting health and self-care.

It beautifully embodies the essence of "Good Peel" as a smoothie brand with a message: to inspire better care for the heart and body.

Good Peel Bottle Design

Playful Bottle Designs that Showcase Fresh Flavours.

The bottle design extends the brand’s cheerful aesthetic, with each flavour showcasing a unique combination of colors and playful, hand-illustrated fruit elements. The illustrated artwork of fruits creates a lively visual that draws attention and hints at the delicious flavours within each bottle.

Every bottle is a miniature work of art, connecting customers with the brand’s upbeat, heart-centered message in a personal and engaging way. The design also ensures brand consistency, making Good Peel easily recognisable on store shelves and within consumers' hands.

Good Peel Bottle Design

Good Peel - Logo Animation.

Good Peel - Logo Animation.

Bringing the Brand to Life with a Fun Logo Animation.

To add a final creative touch, we developed an animated logo reveal that brings Good Peel’s fun and lively spirit to life.

In the animation, fruits are blended together, building anticipation before bursting out of the blender in a colorful explosion, capturing the energy and excitement of a Good Peel smoothie. This dynamic reveal showcases the brand’s personality and adds a memorable flair that resonates with its health-conscious, enthusiastic audience.

The animated logo has become an essential component of Good Peel’s digital presence, bringing the brand story full circle and adding a playful edge that aligns perfectly with its mission.

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